Showing posts with label Aston Martin. Show all posts
Showing posts with label Aston Martin. Show all posts

Sunday, July 10, 2011

2012 Aston Martin Sport Cars V8 Vantage S Roadster

2012 Aston Martin Sport Cars V8 Vantage S Roadster
Aston Martin will unveil one of the most eagerly anticipated convertibles of the year when the V8 Vantage Roadster. 2012 Aston Martin Sport Cars V8 Vantage S Roadster SPORT SHIFT designed with new specifications that include Convertible body style, 14 CT / 21 HW fuel economy. 2012 Aston Martin Sport Cars V8 Vantage S Roadster embodies the qualities that are integral to Aston Martin: Power, Beauty and Soul.
2012 Aston Martin Sport Cars V8 Vantage S Roadster
The rationale behind the Aston Martin V8 Vantage S was to push the boundaries of the already acclaimed V8 Vantage with the highest levels of driver involvement possible. Aston Martin engineers set about enhancing nearly every dynamic element of the car to create a highly distinctive driving experience. The Aston Martin Vantage range comes of age with the new Aston Martin V8 Vantage S characterised by a host of new driver-focussed features all designed to push the honed dynamics of the standard Vantage to a new benchmark level.
2012 Aston Martin Sport Cars V8 Vantage S Roadster
The Aston Martin V8 Vantage and the Aston Martin V12 Vantage are a series of hand built sports cars from the British manufacturer Aston Martin. Aston Martin has previously used the “Vantage” name on high performance variants of their existing GT models. “The Vantage S epitomizes every attribute of the V8 Vantage and pushes the driver experience beyond what we have offered before”, says Dr. Ulrich Bez, CEO of Aston Martin, “It combines dynamic exhilaration with all the charming finesse, beauty and practicality already associated with the Vantage range”.
2012 Aston Martin Sport Cars V8 Vantage S Roadster
"With every new model we continue to evolve and enhance our VH architecture," said Aston Martin Product Development Director, Ian Minards. "The engineering team at Gaydon looked at every single performance attribute of the V8 Vantage, from engine and transmission to suspension, steering, brakes and tires and considered what was required to make this car deserving of the coveted 'S' badge. The result is a pure driver-focused package that, in both the coupe and Roadster form, exploits and emphasizes the sporting nature of the iconic Vantage."
2012 Aston Martin Sport Cars V8 Vantage S Roadster
Power for the 2012 Aston Martin Sport Cars V8 Vantage S Roadster comes from a 4.7L V8, which has been re-engineered to deliver 430 bhp (436 PS / 321 kW) at 7300 rpm and torque of 490 Nm (361 lb.ft) at 5000 rpm. The engine is mated to a new round-up developed 7-speed Sportshift II transmission specifically designed for the Vantage S with seven short ratio gears. Aston Martin says that the transmission is twenty percent quicker than its Sportshift. The 2012 Aston Martin Sport Cars V8 Vantage S Roadster also benefits from its own sound with a new exhaust muffler, quickened steering rack ratio of 15:1 compared to 17:1 on the standard car and a larger diameter front brake disc with new six-piston front brake calipers, new dynamic stability control (DSC) system and bespoke Bridgestone tires.
2012 Aston Martin Sport Cars V8 Vantage S Roadster
The power and torque delivery on the 2012 Aston Martin Sport Cars V8 Vantage S Roadster is delivered at the most frequently used mid range engine speeds which creates tractable and effortless acceleration. Most demand for power and torque is in the mid-range which on the 2012 Aston Martin Sport Cars V8 Vantage S Roadster is where the greatest torque is delivered at 5000 rpm. As with all Aston Martins, the 2012 Aston Martin Sport Cars V8 Vantage S Roadster benefits from near perfect weight balance of 49:51 front to rear owing to the placement of the gearbox on the transaxle contributing to the excellent dynamics. The 2012 Aston Martin Sport Cars V8 Vantage S Roadster has an automatically retracting fabric hood which can be operated up to 20 mph (30 km/h). The S variant features a unique exhaust muffler specifically tuned to aurally define its sporting intent. A revised map opens the bypass valves earlier in the rev range at 3500 rpm and even earlier in 'Sport' mode producing more crackle on the overrun.
2012 Aston Martin Sport Cars V8 Vantage S Roadster
The 2012 Aston Martin Sport Cars V8 Vantage S Roadster weighs 3726 lbs, 66 lbs (30 kg) lighter than the standard Vantage owing to weight optimization of the new Sportshift II transmission and use of carbon fiber. Air cooled, rather than oil cooled, the Sportshift II system takes advantage through the deletion of the oil pump and associated ancillaries saving 53 lbs (24 kg) over the conventional six speed Sportshift system.
2012 Aston Martin Sport Cars V8 Vantage S Roadster
The optional carbon fibre and Kevlar® composite seats cosset the driver providing support during spirited driving while remaining comfortable on long journeys. Saving 17 kg per car, the seats which are manufactured by a supplier to the motorsport and aviation industries are hand-trimmed by craftsmen and women at the Gaydon production facility.
2012 Aston Martin Sport Cars V8 Vantage S Roadster
Both the Vantage S coupe and Roadster are hand built at Aston Martin's global headquarters in Gaydon, Warwickshire alongside the V8 Vantage and V12 Vantage. Each Aston Martin V8 Vantage S takes in excess of 185 man-hours to build including 50 man-hours to paint and 70 man-hours to hand trim the interior. Each car undergoes meticulous attention to detail in not only the build phase but quality control and handover processes too.
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Monday, July 4, 2011

Aston Martin subtly confirms production for V12 Zagato

Aston Martin V12 Zagato



Take a look at Aston Martin's website and you may notice a new model listed in its portfolio. Slotted in between the One-77 and the DBS sits the V12 Zagato, effectively confirming the new model's place in the company's production lineup and accompanied, in the fourth slide showcasing the model, by the statement "only a strictly limited run of road going cars will be built".

The V12 Zagato is based on the Aston Martin V12 Vantage, but features fresh bodywork penned by the namesake Italian design house. The car celebrates of fifty years of collaboration between Aston Martin and Zagato, dating back to the original DB4 GT.

Following the debut of the concept at the Concorso d'Eleganza Villa d'Este in May and the model's racing debut at the Nürburgring, this is the closest thing to an actual production confirmation we've seen so far. Given where Aston has placed the model among its existing products, a very high purchase price is probable. We look forward to further official confirmation regarding the V12 Zagato's market availability.

[Source: Aston Martin via Autocar] Read More...

Tuesday, April 19, 2011

2012 Aston Martin Sports Cars Vantage GT3

2012 Aston Martin Sports Cars Vantage GT3
Aston Martin is a British car manufacturer from releasing a new racing car named the Aston Martin Vantage GT3. Aston Martin will unveil its new 2012 Aston Martin Sports Cars Vantage GT3 race car which can be seen in all racing circuit in 2012. The new 2012 Aston Martin Sports Cars Vantage GT3 joins the Vantage GT2, GT4, DBR9 GT1 and the AMR-One LMP1 to create the largest and most comprehensive range of Aston Martin race cars to date.
2012 Aston Martin Sports Cars Vantage GT3
GT3 has become a very successful racing car of the DBRS9. Competition is what makes the new car that combines experience in the category of the latest technology in the continuing success of Aston Martin’s race in the GT3 over the years and the future.
Designed to FIA regulations, the 2012 Aston Martin Sports Cars Vantage GT3 will be built around the Vantage aluminium VH architecture with a lightweight dry-sumped 6.0 litre V12 engine, based on the V12 Vantage road car. The engine is capable of delivering 600 HP and a peak torque of 516 lb ft.
The 2012 Aston Martin Sports Cars Vantage GT3 will be equipped with a race semi-automatic paddle shift Xtrac gearbox and the latest race-developed ABS and traction control systems. Aston Martin plans to deliver around 600 horsepower and 516 lbs-ft (700 Nm) of maximum torque in the GT3, with the 2012 Aston Martin Sports Cars Vantage GT3 weighing only 2,755 lbs (1250 kg)
2012 Aston Martin Sports Cars Vantage GT3
Power for the Aston Martin V12 Vantage comes from a 6.0L V12 making 510-hp with a peak torque of 420 lb-ft. That allows for a 0 to 62 mph run in just 4.2 seconds with a top speed of 190 mph.
2012 Aston Martin Sports Cars Vantage GT3
John Gaw, Aston Martin Racing Managing Director said: “The DBRS9 has been a very successful GT3 racing car and, despite being more than six years old, is still competitive today. However, the competition has moved on and we needed to create a new car that combines our six years’ experience in this category with the latest race technology to continue Aston Martin’s success in GT3 for many years to come.”
The first 2012 Aston Martin Sports Cars Vantage GT3 will be completed in July 2011 and will undergo tests and development program during the rest of the year. Ten customer cars will be built ready for delivery for the start of the 2012 season.
2012 Aston Martin Sports Cars Vantage GT3
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Friday, March 25, 2011

First Drive: 2011 Aston Martin V8 Vantage S

http://www.sportscarsfans.com/images/script/image.php?id=A028_4D8C86A0

Nestled in a secluded valley in the south of Spain is the Ascari Race Resort. Celebrated as one of the world’s most beautiful tracks, the private 3.2-mile ribbon of perfectly smooth blacktop challenges drivers with 26 corners, 10-degree climbs and 18-degree banks as it weaves through the mature oak trees that dot the landscape. Named after Alberto Ascari, the first double world Formula 1 champion, the well-manicured decade-old venue is the type of circuit enthusiasts fantasize about.

Our private shuttle takes us through the manned guard gate towards the main clubhouse. As we round the corner, and head down the shallow hill, the sun reflects off something in the distance. Parked in the paddock are a dozen glistening sports cars – some coupes, some roadsters – each still dripping wet from the overnight shower that leaves the air fresh and crisp. The vehicles, the latest offering from Aston Martin, are the enthusiast-targeted Vantage S Coupe and Roadster.

Nine times zones from home with jet lag extinguished by a morning café grande, I figure it is time to get behind the wheel. Only one thing is more enjoyable than driving the new Aston Martin Vantage S through the mountains of Spain – spending a long afternoon with the sports cars on the wide-open Ascari race circuit.

The Aston Martin Vantage secured its position as the automaker’s sportiest model when it was introduced at the 2005 Geneva Motor Show for the 2006 model year. Like the DB9, the then-new two-door utilized the now common VH Architecture (the chassis is constructed with extruded and bonded aluminum panels). Today, the platform is also shared with the DBS and Rapide.

The four basic body styles in the Aston Martin lineup have much in common, but the Vantage holds the trump card when it comes to handling. Unlike its architecture-sharing siblings, the Vantage is shorter by a foot and its wheelbase undercuts the others by nearly six inches – the reduction in overall size translates to a lighter curb weight (3,549 pounds Coupe, 3,726 pounds Roadster) and greatly improved handling.

Aston Martin offers its Vantage in a dozen flavors these days, from the entry-level V8 Vantage Coupe ($120,350) to the flagship V12 Vantage Carbon Black ($194,995). Following on the heels of the limited-edition sport-tuned V8 Vantage N420 models, introduced less than a year ago, are two new models both wearing the automakers coveted ‘S’ badge - the 2011 Vantage S Coupe and 2011 Vantage S Roadster.

2011 Aston Martin V8 Vantage S side view2011 Aston Martin V8 Vantage S front view2011 Aston Martin V8 Vantage S rear view

While their aluminum platforms are virtually identical to the standard coupe and roadster models, the British automaker is targeting driving enthusiasts with these heavily upgraded Vantage S variants. Under the hood of each is a specially-tuned version of the familiar all-alloy 4.7-liter V8. Fitted with an adjustable air intake (engineered to open nearly unrestricted at 3,500 rpm), more aggressive spark mapping and the ability to take advantage of higher octane fuel, the engine delivers 430 horsepower at 7,200 rpm and 361 pound-feet of torque at 5,000 rpm (its power rating tops the N420’s output by about ten horsepower). We estimate the Vantage S will hit 60 mph in about 4.5 seconds (Aston Martin lists the maximum speed at 189 mph).

The Vantage S also boasts a new transmission. The six-speed Sportshift gearbox (a single-clutch automated manual transmission) fitted to the standard Vantage models and the N420 has been superseded by Aston Martin’s all-new seven-speed Sportshift II. While it remains a single-clutch automated manual transmission (rumor has it a dual-clutch unit won’t fit), Sportshift II is 52 pounds lighter than Sportshift I. Plus, it is at least 100 pounds lighter than a dual-clutch transmission, reports Aston. Specifically designed with the performance of the V8 Vantage S in mind, the transmission is engineered to operate automatically in Drive mode, or to be manually commanded via column-mounted magnesium shift paddles (the new transmission is reportedly able to select gears 20 percent faster than the older gearbox, in both modes). The rear-mounted gearbox is also now air-cooled, not oil-cooled like its predecessor, helping to shed an oil pump and other unnecessary ancillaries.

2011 Aston Martin V8 Vantage S engine

The exhaust system is also unique to the V8 Vantage S (it shares some commonality with the aggressive muffler system used on the V12 Vantage). Its overall capacity is larger, and the bypass valves are engineered to open earlier in the rev range to produce a throatier sound and more “crackle on the overrun,” says the automaker.

The steering rack has been modified with a quicker ratio (now 15:1, as compared to 17:1 on the standard Vantage models), dropping the number of wheel turns (lock-to-lock) down to just 2.62. The suspension has also been overhauled with retuned passive damper valves, revised rear spring coil rates and revised bump stop rates and lengths.

The braking system delivers more stopping power, thanks to larger 15-inch slotted front rotors with six-piston calipers. While their overall diameter has increased over the standard Vantage, their weight has done just the opposite (credit an innovative two-piece system that uses a lightweight aluminum hub with a durable iron braking surface). The rear 13-inch rotors are cast iron, with four-piston calipers. The braking software has been refined to take advantage of existing brake-related systems (ABS, electronic Brake Force Distribution, Traction Control and Positive Torque Control), and the three-mode Dynamic Stability Control has been specially calibrated for its new enthusiast-tuned role. The Vantage S is also the first Aston Martin to be configured with Hill Start Assist (the brakes are automatically used to hold the vehicle stationary on a steep grade for two seconds, or until the accelerator is pressed).

2011 Aston Martin V8 Vantage S side detail

Visually differentiating the Vantage S from its other siblings, Aston Martin has resculpted the front bumper and added a carbon fiber lower front splitter (its larger intake channels more air to the engine and brakes). There are larger side sills with styling derived from the GT4 race car, and a new carbon-fiber rear diffuser. Lastly, the rear decklid features the slightly raised “flip” shared with the V12 Vantage. All of the design elements contribute to lowering the coefficient of lift and drag, thus increasing high speed stability.

The wheels are also unique to the Vantage S lineup. Standard fitment is 19-inch “V-spoke” cast aluminum alloys, wrapped in Bridgestone Potenza RE050 performance tires (245/40R19 in the front and 285/35R19 in the rear - the rears on the Vantage S are 10 mm wider out back when compared to the standard Vantage). Forged 10-spoke aluminum alloy wheels, saving additional unsprung weight, are optional.

2011 Aston Martin V8 Vantage S exhaust system2011 Aston Martin V8 Vantage S wheel

A glance at the interior reveals that it, too, has its own unique look. The cabin has been upgraded with distinctive three-track stitching on the door panels and seats (Aston Martin says the design element “echoes the gills of a shark”). The steering wheel can be covered in Obsidian Black leather (or Alcantara) with matching or contrasting stitching and there is an option to specify a Piano Black package, complete with a piano black center console, door handle surrounds and handles. The option list for both Vantage S models reads nearly identical to the other Aston Martin siblings, whether one is seeking a 1000-watt Bang & Olufsen BeoSound audio system, satellite radio upgrade or a boot-mounted umbrella. Track junkies overseas will want to opt for the extra-cost carbon-fiber and Kevlar bucket sport seats, with soft leather faces, saving nearly 40 pounds of weight (sadly, the DOT won’t certify them for the States).

Aston Martin is offering the 2011 Vantage S in two body styles. The standard V8 Vantage S Coupe (with mandatory Sportshift transmission), starts with a base price of $138,000. The V8 Vantage S Roadster with a power-operated soft top (also only fitted with Sportshift) will set you back $151,000. The pricing puts the two new models comfortably mid-pack in the Vantage lineup. (All pricing includes gas guzzler tax, but exclude the $1,615 fee for delivery and destination.)

2011 Aston Martin V8 Vantage S interior2011 Aston Martin V8 Vantage S interior2011 Aston Martin V8 Vantage S door trim2011 Aston Martin V8 Vantage S instrument panel

By luck of the draw, I’m on the track in the first round. My fortune is short-lived, however, as I quickly realize my dallying in the heated lounge has cost me first choice of vehicles – I’m left holding the glass key to a bright blue right-hand-drive model. The minor annoyance accepted, my six-foot, two-inch frame settles comfortably into the optional sport seats (as mentioned, the nice carbon/Kevlar buckets won’t be offered in the States). Strapped in place with the standard three–point belts, I slide the white open-face helmet over my skull. I have plenty of wiggle room.

The new Sportshift II, like its predecessor, doesn’t have a traditional PRNDL gate on the lower console. Instead, there are four round buttons (”Sport,” “R,” “N” and “D”) high on the center stack. The Vantage S, like all Aston Martins these days, is started with the signature key held in place for a few seconds. The V8 fires over and settles to a tempered growl. I step on the brake and tap the “D” button, followed immediately by the “Sport” button – it electronically changes transmission maps so the new gearbox will shift more rapidly and hold each gear longer through the counterclockwise sweep of the tachometer. The sport mode also alters the flapper in the exhaust to give it a more aggressive note.

2011 Aston Martin V8 Vantage S on track

With an open track beaconing, and a flagman waving a bandera verde, I bury my right foot on the metal accelerator pedal. There is a very reassuring growl from the ass-end of the coupe as the 4.7-liter forces me back into the seat.

It takes about three full laps of the 3.1-mile circuit before I am comfortable with the layout. There are twenty-six corners, so much of the orientation is spent memorizing entry points (speed will come). With most committed to my internal RAM, I increase my velocity gradually. I immediately find the Vantage S very docile - it is nearly perfectly balanced (49:51 front to rear) and the steering is nicely weighed. I’m pleasantly surprised.

After ten minutes, I’m starting to really enjoy things. The Bridgestone Potenza tires are getting some good heat into them, as are the brakes. I push harder. At about eight-tenths, the Vantage S transforms from being a street car on a track to a showroom-ready racer. The back end starts to break free if power is applied on a lightened rear end (easily corrected with some opposite steering input) and a bit of understeer in the sharper corners becomes an issue. It’s time to crank things up.

2011 Aston Martin V8 Vantage S on track

At nine-tenths, I’m grinning ear-to-ear. Diving into the hairpin corners, I use trail braking to help rotate the Vantage S (masking much of the understeer). Body roll is minimal, and there is plenty of low-end torque to control rotation and bring the coupe back to speed upon exit. The width of the Vantage requires some caution in the tighter areas (unless you enjoy unsettling impacts with curbs), but nothing overly distracting. That same low stance does contribute to ample, and welcomed, grip on the small and medium-size corners. On the larger sweepers, I find it easiest to keep my foot down until I feel the rear end get light. Then I just hang it there and enjoy the ride.

The Vantage S is truly one of the more enjoyable vehicles I have ever driven on the track. The engine pulls with gusto (it prefers to spin at the top of the tachometer, so be wary of the fuel cutoff), the exhaust sounds tremendous (even through a helmet) and the brakes are more than competent for the job. And one has to mention the chassis – it is a spectacularly stiff platform. Aston Martin takes some abuse for using the same VH architecture on all of its models. I say, who cares? It works.

2011 Aston Martin V8 Vantage S on track2011 Aston Martin V8 Vantage S on track2011 Aston Martin V8 Vantage S on track

Yet hold your applause.

Even with its sexy styling and eight-cylinder rumble, there is something working against the Vantage S. It’s the darn brand-spanking new Sportshift II gearbox. While it is admirably lighter and quicker than its predecessor, it still trails the pack when compared against the dual-clutch offerings from the competition (there is no prize for inventing the ultimate VHS machine these days). Even when the transmission is in manual-shift mode, there is an agonizingly noticeable delay between gears. Aston Martin’s redesigned single-clutch gearbox may finally be quickest of its kind, but the industry moved on. Several years ago.

With my helmet back in the lounge, I grab the keys to another Vantage S and depart Ascari Circuit on two-lane public roads for the small Spanish villages of Cuevas del Becerro, Setenil de las Bodegas and Arriate. In a relaxed manner, the transmission is left in “D” allowing the electronic nannies do the shifting. Once again, I find myself flustered with the slow gearbox, so it’s back to manual mode (thankfully, it only takes a brief tap on the paddleshifter to kill the autobox and the system doesn’t revert back to automatic without pressing the “D” button again). With my brain in control, and my fingers doing the work, the Vantage S is a fun scalpel to carve local Spanish roads. I am smiling once again.

2011 Aston Martin V8 Vantage S rear 3/4 view

The British automaker doesn’t hesitate when asked to put the crosshairs on the Vantage’s direct competition. It understandably comes from the volume-selling rear-engine Porsche 911. Granted, Aston Martin money ($138,000-plus) will buy every single naturally-aspirated 911 in today’s lineup, and get you in a standard 911 Turbo – an established segment benchmark.

Aston Martin Vantage S verses Porsche 911 Turbo. That’s a tough dilemma.

If asked to choose a weekend track car with those lottery winnings, I’d toss both aside and place my money on the Porsche 911 GT3 RS – that lightweight slot car is a no brainer. But, if asked to pick a sports car to fill the void in the third garage slot, one that would shuttle me to work a couple days a week, get front billing with the valet at the country club, provide me with an engaging driving experience up Mulholland Highway on days off and make me look over my shoulder each time I park, I’d choose the new Aston Martin Vantage S. But, really… can I get one with a manual transmission?

[SourceL autoblog]

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Tuesday, December 21, 2010

Aston Martin Sport Cars Green Vantage V12 Race Car

Aston Martin Sport Cars Green Vantage V12 Race Car
It's green - very. This is The Aston Martin Vantage V12 race car is Terrifying and impressive, a well-known brand car that turned into a speed monster, with a design that is really interesting and really cool to make this car really looks cool and amazing. That's not green as in the environmental sense either, as anything with 12 cylinders, a 6.0-litre capacity and 510bhp isn't going to please the tree huggers. The V12 Vantage looks every inch the racing car.
Aston Martin Sport Cars Green Vantage V12 Race Car
Fitted to the squat proportions of the Vantage the aero kit gives this V12 some serious presence. With its deep, punctured front wings, Plexiglas side screens and some serious looking brakes behind the alloy wheels equipped with track rubber, this V12 Vantage demands respect.
There's none of the twitchiness you might expect, the Aston Martin Sport Cars Green Vantage V12 Race Car feeling utterly planted and supremely composed. There's the small issue of manual gear changing, but when the gearbox is so delightfully crisp (and devoid of the ridiculously proportioned gear knob of the road car) and the pedals so perfectly positioned heel-and-toe downshifts are as easy as they come.
Aston Martin Sport Cars Green Vantage V12 Race Car
With entry speeds getting faster and faster, the speed this car can carry through the bends is immense. The track is damp, but the sticky wet race tyres reveal just how compromised even the best road tyres are. There's masses of grip, the traction too is incredible, so the Aston Martin Sport Cars Green Vantage V12 Race Car can use its prodigious power despite the conditions. It's all remarkably easy too, the aerodynamics adding to the Vantage's stability, even in slower speed corners.
The brakes are amazing; with every lap braking can be left later and pushed harder, the Vantage washing off its easily gained speed with zero fuss. Blipping the throttle while doing so and shifting down the manual 'box is a real pleasure, both physically and aurally as each flex of the foot has the V12 flaring up its revs with a glorious sound.
Aston Martin Sport Cars Green Vantage V12 Race Car
We always thought racing cars were edgy, tricky to drive monsters, but quite the reverse is true - indeed compared to the road version on the same track the racecar is an absolute cinch to drive fast. But then this is its natural habitat, yet the evolutionary process to allow it to work so well here is relatively straightforward. It never fails to amaze us how much additional performance can be gained by some tweaked suspension, lower weight, proper tyres and some clever aero kit. Aston Martin Sport Cars Green Vantage V12 Race Car is an impressive road car, but it's also an awesome racecar.
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Tuesday, August 31, 2010

Mazda Shinari Concept debuts new face of the brand in style

Mazda Shinari Concept

When Mazda invited us to Milan to see its new concept car, we knew it must be something important. Normally concept cars get their 15 minutes of fame at an auto show, and then it's off to the next press conference to see what the following automaker will introduce. Not so with Mazda's latest styling endeavor. The Japanese automaker wanted our full and undivided attention, with the center of international design and fashion in Italy as a fitting backdrop.

The Shinari concept, which roughly translates to "resistance to being bent," will serve as a the basis for Mazda's new design language, and many of the styling cues will make it to future production vehicles. That means that the Shinari will essentially affect the design of every vehicle coming from the Japanese automaker for the next several years. An important car for Mazda? You bet.

The Shinari was officially unveiled earlier today, and we spent several hours talking with Mazda's artists about the design and how it will affect the automaker's forthcoming vehicles.

The creation of the Shinari Concept starts with Ikuo Maeda, Mazda's global head of design. Maeda was the chief designer of the RX-8 and the Mazda2 and has been with the company for nearly 30 years, but his connection with the brand goes back even further than that. His father, Matasaburo Maeda, headed the design of the first generation RX-7 back in the 1970s. Mazda runs in the Maeda family's blood and there's no one more qualified to define the look of Mazda's next generation vehicles.

While Maeda has had an influence on Mazda design in the past, 2010 is the first year in which he's had full control. The Shinari Concept represents the first styling concept under his new design theme, KODO, which replaces the controversial Nagare them from the past several years. While the Nagare-styled cars were represented by wavy, flowing lines, a trait that looked great on concepts but was tough to implement on production cars (see Mazda3), KODO is more of an organic style that still takes cues from the natural world, but in a much more solidified and powerful sense. Maeda describes KODO as form with a soul, or bringing form to life, with the three key terms defining the theme being speed, tension and alluring. "There are few products of industrial design that can be compared to living entities which convey energetic motion and which invite affection," he says. "It is this intrinsically emotional appeal of the car that I wish to express when creating Mazda cars."



While Maeda created the theme for the new stylistic direction, the development of the Shinari Concept was actually a collaboration between three of Mazda's design centers in Japan, Germany and the United States. The goal was to make the exterior a product of Japan, while the interior was left to the automaker's Irvine studio. However, each team had input on the final product.

Looking at the exterior, it's easy to tell that the Shinari shares little in common with Mazda's recent designs, although like almost every sedan built today, it has similarities to vehicles from other brands. It's almost as if the Aston Martin Rapide and a Mazda RX-8 cued up some Barry White, enjoyed a romantic evening and the Shinari came out nine months later. That's obviously a compliment, as the Rapide is a stunningly beautiful car and the RX-8 – even this far into its lifecycle – is still a looker. However, the Shinari has a much more complicated design, with more intersecting lines and a surface area that's constantly moving and changing depending on the lighting.



Those who dislike the smiling face of the current Mazda lineup will be glad to know it won't be a feature in future models (Huzzah! – Ed.). The Shinari front end features a "signature wing" that will become a new styling cue for the brand. The wing is formed by a thin aluminum band that starts from the bottom of the grille and goes out and up through the headlamps and continues with a bold fender line moving out onto the sides.

The most impressive aspect of the exterior design was the devotion to the theme in nearly every inch of the concept. The various aluminum pieces found on the exterior have a "twisted tension", and even the slots in the disc brakes follow the same theme. In addition, items like the headlights were designed to have a more natural look and fashioned to mimic the iris of an animal's eye. We're also big fans of the stylish rear view cameras in place of the standard mirrors as well as the trick door handles (although "button" might be a more appropriate description) that require only a simple press to open.



While the exterior is certainly a departure from previous designs, the interior is perhaps the most surprising aspect of the Shinari. Easily the most attractive and stylish interior we've seen in a Mazda (concept or not), it's swathed in authentic aluminum trim, leather-covered surfaces and double stitching at nearly every turn and twist. We're again drawn to the Aston Martin Rapide comparison, especially with the design of the deep rear bucket seats. The gauges, modeled after popular watch designs, up the class quotient and the massive glass roof helps make the interior feel open and airy.

We know many of these elements won't make it into a production car, but Mazda's North American director of design, Derek Jenkins, who oversaw the development of the Shinari's interior, says it's Mazda's goal to add sophistication to future models. "Mazda is really an aspirational type of brand," he says. "Even though we are a mainstream brand we have a customer that wants a little bit more. We monitor premium segments, we monitor premium trends, and the question is ultimately how can get some of that feeling into a more affordable vehicle. We think our customer wants a little bit more sophistication."


One thing that can definitely be seen in future Mazda interiors is a driver-focused cockpit. A close look at the Shinari's interior reveals an asymmetric design that snugly surrounds the driver's seat while leaving the passenger seat more open and relaxed. Jenkins says this will be theme of upcoming Mazda vehicles and help set the brand apart.

Finally, the Shinari also features quite a bit of technology that looks forward to the new applications of driver-automobile interactions. The Human Machine Interface (HMI) is split up into three modes: Business, Pleasure and Sport. Potential uses range from looking up bios of a business contact before a meeting to a rally-style co-pilot feature that could alert the driver of the characteristics of upcoming turns. It's nothing too far-fetched given the current levels of technology, and we wouldn't be surprised to see some of it implemented in the near future.



But more than the tech and the attention to detail, it's the Shinari's overall cohesion that impresses the most. Unlike other pie-in-the-sky concepts, the Sinari is a smart, well executed styling exercise that should be a solid design platform for future models. The muscular lines should translate well into a production car, and customers will always appreciate a more sophisticated interior. And what about the potential of a four-door sports coupe like the Shinari making it to production? Mazda wouldn't tell us whether one is in the works, but they did mention that the "business side of it" was considered when the Shinari was under development. That definitely means there's a chance, and we sure like the sound of a Mazda RX-9. Read More...